Filed under: Sedan, Lexus, Reviews, Luxury

The entry-level luxury sedan segment doesn’t command the enthusiast attention of, say, the ultra-premium luxury sports sedan. But if you ask automakers to choose between the two, we’d wager that most would rather have a best-in-class $35,000 sedan than a world-beating $70,000 sports tourer.

The reason? Very few fortunes are made selling a few thousand highfalutin’ rocket launchers, but bottom lines can easily be bolstered or crippled based on the success or failure of a plush, high-volume cruiser. Luxury marques from Acura to Volvo have experienced varied levels of success at the low end of the luxury market, but few have enjoyed the consistent sales dominance of the Lexus ES. In the past decade, Toyota has cranked out over 600,000 copies in the U.S. alone, with another 650,000 units shipped around the world. And those sales have traditionally been overwhelmingly of the retail variety with little or no incentives. Not bad for what many consider a glorified Toyota Camry.

Enthusiasts take note: Lexus didn’t reach such lofty sales levels with a rear-wheel-drive architecture or pavement-punishing quantities of horsepower. The road map to success for the ES has been simple: a soft, compliant ride; a pampering interior; and unmatched quality. The fifth-generation ES350 has built nicely on those attributes with smoother power, a quieter cabin and more technology. But the competition is still striving to overtake the ES in sales, so Lexus has gone and given its top-selling sedan a mid-cycle refresh for 2010. We spent a week in a Starfire Pearl ES350 to see if it still had the goods to remain a top option in the entry-level luxury segment.

Photos by Chris Shunk / Copyright (C)2010 Weblogs, Inc.

Continue reading Review: 2010 Lexus ES 350 is soft-riding royalty that’s lost its crown

Review: 2010 Lexus ES 350 is soft-riding royalty that’s lost its crown originally appeared on Autoblog on Fri, 30 Jul 2010 11:58:00 EST. Please see our terms for use of feeds.

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Review: 2010 Lexus ES 350 is soft-riding royalty that’s lost its crown

Filed under: Recalls, Safety, Lexus, Toyota

From the “things that should probably already be there” file comes the announcement that Toyota will be installing brake override systems in response to recent incidents of runaway cars. Toyota North America president Yoshi Inaba told Automotive News that the system will force the engine into idle if it senses the driver is trying to apply the brakes unsuccessfully.

The Toyota Camry and Lexus ES350 will be the first models to get the new system, with installation beginning this month. Toyota’s effort follows on the heels of a massive 3.8 million vehicle recall to reshape and replace accelerator pedals. The automaker is attributing reports of runaway cars on floor mat interference with the pedals, though the National Highway Traffic Safety Administration reportedly remains suspicious of other contributing factors.

[Source: Automotive News - sub. req.]

BREAKING: Toyota said to install brake override systems in all cars by end of 2010 originally appeared on Autoblog on Tue, 12 Jan 2010 07:28:00 EST. Please see our terms for use of feeds.

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BREAKING: Toyota said to install brake override systems in all cars by end of 2010