Filed under: Sedan, Lexus, Reviews, Luxury

The entry-level luxury sedan segment doesn’t command the enthusiast attention of, say, the ultra-premium luxury sports sedan. But if you ask automakers to choose between the two, we’d wager that most would rather have a best-in-class $35,000 sedan than a world-beating $70,000 sports tourer.

The reason? Very few fortunes are made selling a few thousand highfalutin’ rocket launchers, but bottom lines can easily be bolstered or crippled based on the success or failure of a plush, high-volume cruiser. Luxury marques from Acura to Volvo have experienced varied levels of success at the low end of the luxury market, but few have enjoyed the consistent sales dominance of the Lexus ES. In the past decade, Toyota has cranked out over 600,000 copies in the U.S. alone, with another 650,000 units shipped around the world. And those sales have traditionally been overwhelmingly of the retail variety with little or no incentives. Not bad for what many consider a glorified Toyota Camry.

Enthusiasts take note: Lexus didn’t reach such lofty sales levels with a rear-wheel-drive architecture or pavement-punishing quantities of horsepower. The road map to success for the ES has been simple: a soft, compliant ride; a pampering interior; and unmatched quality. The fifth-generation ES350 has built nicely on those attributes with smoother power, a quieter cabin and more technology. But the competition is still striving to overtake the ES in sales, so Lexus has gone and given its top-selling sedan a mid-cycle refresh for 2010. We spent a week in a Starfire Pearl ES350 to see if it still had the goods to remain a top option in the entry-level luxury segment.

Photos by Chris Shunk / Copyright (C)2010 Weblogs, Inc.

Continue reading Review: 2010 Lexus ES 350 is soft-riding royalty that’s lost its crown

Review: 2010 Lexus ES 350 is soft-riding royalty that’s lost its crown originally appeared on Autoblog on Fri, 30 Jul 2010 11:58:00 EST. Please see our terms for use of feeds.

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Review: 2010 Lexus ES 350 is soft-riding royalty that’s lost its crown

Filed under: Car Buying, Detroit Auto Show, Government/Legal, Earnings/Financials

Cash-for-Clunkers was among the more watched auto-related story lines of 2009. With the industry hurting, the government provided cash vouchers of between $3,500 and $4,500 to anyone who turned in a vehicle that was eight (or more) years-old and with between two and 10 miles-per-gallon worse fuel economy numbers than the new car or truck with which it was replaced. The program went from fledgling idea to a done deal in a matter of a few months, showing that the U.S. government is capable of move quickly when it really wants to, albeit with the help of a big fat $3 billion check.

The feat was reportedly so impressive to Department of Transportation Ray LaHood that he openly wondered whether the program should be reincarnated for 2010. Motor Trend reports that LaHood told reporters at the Detroit Auto Show that Clunkers was “the most wildly successful program ever, selling 800,000 cars in less than 30 days.” It sounds like LaHood was really impressed with how C4C panned out, but will the program and its multi-billion dollar price tag resurface in 2010? LaHood says the DOT won’t be begging for any spending money, and he insists that any decisions will need to be made by Congress in the year ahead.

Motor Trend says that despite LaHood’s hands-off approach to Clunkers, there are persistent rumors that C4C could resurface in the second quarter of 2010 with perhaps less bountiful tax incentives and a less exorbitant price tag. We have no idea if C4C has any chance of making a cameo in 2010, though we’re thinking that the consistent uptick in sales after Clunkers expired shows that the industry is beginning to improve without additional government intervention. Why spend money propping up an industry that seems to be doing a swell job of helping itself? Let us know what you think by heading over to the Comments and giving us your two-cents.

[Source: Motor Trend | Image: Justin Sullivan/Getty]

Detroit 2010: Transportation Secretary LaHood ponders another round of cash-for-clunkers originally appeared on Autoblog on Thu, 14 Jan 2010 11:29:00 EST. Please see our terms for use of feeds.

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Detroit 2010: Transportation Secretary LaHood ponders another round of cash-for-clunkers